J&J Snackfood’s SuperPretzel is Super Easy to Reseal
June 2006
J&J Snack Foods, the world’s largest producer of soft pretzels, finds convenience and consumer satisfaction with Sealstrip’s resealable feature for their frozen, microwaveable,”SuperPretzel” soft pretzel products.
Phil Heffelfinger, J&J Snack Foods Director of Engineering notes that Sealstrip provides closures that are,”user friendly and cost only a fraction of a cent per package.” Heffelfinger also noted”the tape runs through the machines with no problems and it holds up well to freezing”. To build brand awareness on their clear bag, J&J uses Sealstrip’s custom tape, printed with the SuperPretzel logo and bright red and yellow colors. Every time a consumer uses the package they see the SuperPretzel logo.
To open the package the consumer tears away the perforated top, and separates the two sides, allowing full access to the frozen pretzels. The Sealstrip package opens just like a zipper package. The difference to the consumer is in the resealing of the package. With Sealstrip’s unique system, the consumer simply presses the two sides of the package back together, for an easy, secure seal that is reliable time after time. This is a huge ease of use advantage over zippers in which tracks need to be lined up for a tight seal.
One of the three Sealstrip applicators was integrated into J&J Snack Food’s new Rovema VPK model, continuous motion, form/fill/seal bagger machine, running 9 oz. bags of frozen”SuperPretzel Bite Size” products at 55 bags per minute. A second Sealstrip applicator was retrofitted to an older VFFS bagger operated by J&J. As testimony to the Sealstrip applicator’s versatility, when a larger package was needed to package the snack food company’s larger”SuperPretzel” product, a third Sealstrip applicator was custom designed and retrofitted to a new SpeedPack horizontal wrapper from Jongerius Hanco BV, this wrapper uses center-folded film.
Sealstrip is a unique in-line resealable packaging system that can be fitted to new or existing machinery and operates at current line speeds. To create the Sealstrip reseal feature, a slot is cut in the packaging film and the tape is applied over the slot. The Sealstrip applicator utilizes a smooth rotary design providing high speed, efficiency and durability. The applicator does not use heat to apply the pressure sensitive tape, resulting in consistent quality packages at 10ppm or 200ppm.
With its ease of use and low per package cost, Sealstrip is an excellent alternative to zipper and other closures in both cost and customer satisfaction.
Customers Contact: Jennifer Conrad, 610-367-6282 ext. 111
Distributors Contact: Barbara Fossum, 610-367-6282 ext. 106