Sealstrip’s Peelwrap Part of the Shrink-wrapped Potato Craze
April 2006
Farm Fresh Direct is providing their customers with the latest in consumer convenience packaging by incorporating Sealstrip’s easy open Peelwrap™ with their individually shrink-wrapped potatoes. Farm Fresh Direct Marketing Manager Tim Wall states, “The Peelwrap has increased the confidence our consumers have in the Express Bake brand as the leading innovator for microwave ready produce.”
Peelwrap is a pressure sensitive tape made exclusively by Sealstrip Corporation. The pressure sensitive tape has a dry edge that the consumer uses as a convenient grip area to pull down and easily open a package that would otherwise be difficult to penetrate.
“Peelwrap has made opening our Express Bake line very quick and convenient. This has added safety in opening the wrap, as the PotatOH!s are very hot coming out of the microwave. The Express Bake PotatOH! and Sweet PotatOH! lines are the best selling microwave-ready potatoes in the nation, garnering roughly 70% of the nation-wide market share for this category.” Tim Wall – Marketing Manager, Farm Fresh Direct
Because the product is extremely hot after baking in the microwave, the new shrink-wrapped potatoes become near impossible to open. Peelwrap gives the consumer a safe and convenient way to open the package. With its 1/4″ grip area, the Peelwrap sticks off of the potato enough for the consumer to grip the tape, pull down, and open the package without additional mess or injury.
Peelwrap is 100% guaranteed to make your package easy to open. Providing easy open convenience and product protection, Peelwrap is available for both shrink and non-shrink applications. Some ideal applications include medical devices, frozen pizza, food service, multi-packs, printed media, and bakery products.
Customers Contact: Jennifer Conrad, 610-367-6282 ext. 111
Distributors Contact: Barbara Fossum, 610-367-6282 ext. 106