The Doughboy™ Goes Resealable
June 2006
The Pillsbury Company, Minneapolis, MN, has been incorporating Sealstrip Corporation‘s reseal technology with their frozen waffle package with much success and high consumer satisfaction. This unique recloseable package utilizes a pressure sensitive tape feature that preserves freshness and flavor, prevents spillage, and is easier for consumers of all ages to use than zipper. To open the package, the consumer tears a perforation along the top of the package, and pulls open the resealable flaps. Once the package is open, resealing is even easier because there are no tracks to line up.
The Sealstrip applicators at the Pillsbury facility in Allentown, PA, are free-standing and cantilevered above Doboy Microtronic wrappers. The applicator slits the packaging film and forms a slot. Over this slot, the applicator automatically applies the spool wound, proprietary, Sealtape. The applicator then folds the film, sealing the exposed Sealstrip tape to the inside of the film, forming the easy open and resealable feature. This operation proceeds in the direction of the film flow, diverting the film from the film unwind area into the Sealstrip applicator and back into the wrapper before traveling through the former. These functions are performed at speeds of up to 100 feet per minute.
Sealstrip is an ideal pressure sensitive resealable material. It is FDA compliant, moisture resistant, and freezer safe. The Sealstrip applicator is designed to interface with existing packaging equipment, and can be used with a wide variety of films and gauges. Long length rolls are provided for hours of continuous production.
Pillsbury proves to have a competitive advantage and encourages brand loyalty by keeping up with the expectations of busy, on-the-go consumers. By adding the Sealstrip feature, Pillsbury provides convenience and value with their easy open and reclose packages.
Customers Contact: Jennifer Conrad, 610-367-6282 ext. 111
Distributors Contact: Barbara Fossum, 610-367-6282 ext. 106