Posted on April 13, 2018
A package that works for consumers is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and quality of the package. According to a study from Mintel, 80% of consumers say that reducing packaging waste is just as important as reducing food waste. Today we’ll experience two different package styles for flour tortillas. One is a pressure sensitive tape reseal and the other is a zipper reseal. And as you’ll see, one of them uses 33% less square inches to package the product.