Posted on August 23, 2017
Packaging that Works: Zipz Wine vs Copa
Hi, I’m Jo Anne Forman and I’d like to welcome you to my blog, “Packaging that Works.”
Packages that work for consumers are packages that provide a lot of different things like easy to open, resealable, convenience, product containment, and preserves the food longer.
Today we will experience individually filled and packaged wine glasses. These products provide convenience where it’s needed; pool side or on a boat.
So how do these two packages work and compare? Are the both convenient? Do they both offer packaging that works? SO let’s start with the Zipz, as seen on Shark Tank, Mr. Wonderful, Kevin O’Leary invested $2.5 million for 10% of this company. It was the largest investment made on Shark Tank. The outside skin protects the wine from light and provides a good surface for branding, and for instructions. Now you notice this zipper here, this zipper with a perforation on each side is where you start, and there are instructions here telling you what to do. Remove that, remove the outer skin, unscrew. They have an easy tab, which I prefer for beverages. I know they’re a little more expensive, but I do prefer them. I think they’re much easier to use with that lid. Then we have the screw top, which can go back on or can serve as a coaster to give it a better wait in the base to keep it from tipping.
The Copa does not have the opaque surface to protect the wine from light, however, it does have the branding right on the package. There are no instructions on it. Snap off lid rather than a screw off lid. Freshness, date coded. And this does not serve as a coaster, but it does snap back on to keep your wine from spilling. Now, this competing brand is more commonly found as retail. It isn’t as elegant or special as the Zipz wine glass with the stem, but the package is more compact, and the base might be better for use on a boat or on a picnic.
These prepackaged wine glasses are great for consumers. They are packages that work. Thank you for joining me today, and I hope you tune into future vlogs!