Better-For-You Boom

Infographic

Packaging Insights  ·  #BFY

The Better-For-You Boom

#BFY demand is surging across packaged food — and it's rewriting what the package has to do: from a red flag to a badge of freshness, safety, and quality.

The Perception Flip
Then
83%
of consumers once linked packaged food with being unhealthy — more than sugar or fat.
Now
Clean labels
make the package a signal of quality — protecting freshness where preservatives are gone.
Today's Shopper Reads The Fine Print
56%
read the label before they buy
51%
prioritize ingredient quality
Trust drivers: organicplant-basedhigh-proteinhigh-fiber claims move purchase intent
55% will pay a premium for foods that support their health & wellness Deloitte
Global Packaged Food Market
$3.3T
2024
→
$6T
2034
Growing at a 6.1% CAGR — with health-forward, clean-label demand as the engine.
The Catch — And The Opportunity
Cleaner labels make packaging work harder — which is exactly where the brand opportunity lives.

Freshness

With fewer preservatives, the pack itself guards shelf life and locks quality in.

Resealable

Easy-open, reseal features deliver portion control and true on-the-go convenience.

Sustainable

Recyclable, mono-material and reduced-material formats meet eco-conscious demand.