Packaging for Private Label Success
Sealstrip at PLMA
PLMA 2026 Private label trade show · Booth F2362 · Nov 15–17, Chicago
Private label just had its best year ever.
Now the package has to keep the promise.
Record store-brand growth is concentrated in the categories where freshness, trust, and resealability matter most.
The next competitive edge for private label isn’t the formula,
it’s the package.
National brands have long led on R&D and formulation.
Packaging execution is where private label can now close that gap.
We help private label manufacturers add easy open, resealable, and tamper‑evident features that integrate with packaging film and seamlessly retrofit to existing lines, running at production speeds.
What’s driving the growth, and how we help you capture it
Protect freshness where it’s hardest to prove
Refrigerated +6.1%Refrigerated is the largest, fastest-growing store brand department, and where spoilage risk is highest. A retrofit resealable, tamper‑evident seal helps protect it.
Make that trust visible on the package
75% value / 59% trustShoppers already trust store brands because the retailer stands behind them. Secure reseal and visual tamper-evidence put that promise right on the pack.
Meet the expectation without a redesign
Now baseline, not a perkResealability is the standard now, not the upgrade. Our system retrofits onto the line you’re already running: no new format, no new supplier.
Compete on shelf appeal, not shelf price
Premium tier +76%Premium store brands are growing more than twice as fast as value tiers, 76% vs. 35% since 2021. Easy open, resealable packaging helps you compete with a cost-effective, value-added edge.
Building the next record-setting store brand line? Let’s talk packaging, booth F2362.
sealstrip.com · 610-367-6282 · info@sealstrip.com
We’ll also be introducing Roll&Seal® for Bag-in-Box and SealAcross® for Trayed Products! Don’t forget to ask about our stand up pouch reseal solutions, too. Can’t make it? Reach out anytime.
Sources: PLMA’s 2026 Private Label Report, “Store Brands: A Bright Beacon In U.S. Retail Landscape” (Circana Unify+™/PLMA); NielsenIQ, “Finding Harmony On The Shelf: 2025 Global Outlook on Private Label & Branded Products”; GlobalData Retail. · © 2026 Sealstrip Corporation
