Changing Perceptions on Packaged & Processed Goods
Over the years, consumer perceptions of packaged and processed goods have undergone a significant transformation. Where packaged goods were once synonymous with unhealthy, ultra-processed foods, they are now increasingly recognized as essential for preserving freshness, ensuring safety, and catering to modern health-conscious lifestyles. This shift has been driven by rising demand for Better-For-You (BFY) products, transparency, and sustainable practices. With these evolving expectations and market expansions, the packaging industry has had to innovate to improve operational efficiency and align with today’s consumer priorities.