Packaging Insights

A package that works for consumers is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and quality of the package. According to a study from Mintel, 80% of consumers say that reducing packaging waste is just as important as reducing food waste. Today we'll experience two different package styles for flour tortillas. One is a pressure sensitive tape reseal and the other is a zipper reseal. And as you'll see, one of them uses 33% less square inches to package the product.

Sealstrip Corporation announces the launch of its newest convenience feature for flexible packaging, SealAcross. SealAcross is an intuitive easy open, tamper evident and resealable label feature applied in the cross direction of the packaging film, at the end seal.

Now more than ever, brands are redesigning packaging more frequently to meet consumer demands and, let's just say, short attention spans. Trying to be more innovative, louder, greener, smaller, bigger, better! We're here to give you a couple pointers on easily integrating consumer-loved convenience features with a new film design.

Sealstrip can help ease your mind and provide resources for making crossing those bridges easier.

Reflecting the trend toward multi-functionality and food safety, Sealstrip Corp., Gilbertsville, PA, recently introduced a series of tapes that provide both barrier and FDA compliance. "In regard to sustainability, traditional reseal features add more weight to the package, require more energy to produce and affect line efficiency. With Sealstrip's tapes, very little weight is added, very little energy is used to apply the feature, and line speeds are unaffected," says Jo Anne Forman, director of product development.

Sealstrip features offer reclosable convenience to your package, but with a pressure sensitive tape which fully seals and reseals the packaging, locking in freshness while maintaining the flexible package’s barrier properties.

Sealstrip Q & A with SnackFood & Wholesale Bakery.

"It's not just about wrapping things in the least costly single layer structure anymore," said Heather Chandler, president, Sealstrip (Booth #C-3502). Barrier properties in today's packaging can help foods stay fresh for longer. Brands can also turn to packaging solutions that leave less air in a package after the buyer has enjoyed part of the snack, explained Chandler. Sealstrip produces Peel&Seal and FreshPak, pressure-sensitive tape closures similar to a zipper that run as part of a flexible bag when the package is formed.

Packages that work for consumers are packages that provide a lot of different things like easy to open, resealable, convenience, product containment, and preserves the food longer. Today we will experience individually filled and packaged wine glasses. These products provide convenience where it's needed; pool side or on a boat.

How can a tape improve your brand's bottom line? 65% of consumers want resealable features on packaging, according to a recent FPA survey. And they're willing to pay 14% more for it. How can you get the most out of that 14% premium while meeting your consumers' needs?