Packaging Insights

New Feature, New Film? When & How You Should Redesign Your Packaging

Now more than ever, brands are redesigning packaging more frequently to meet consumer demands and, let's just say, short attention spans. Trying to be more innovative, louder, greener, smaller, bigger, better! We're here to give you a couple pointers on easily integrating consumer-loved convenience features with a new film design.

Lightweight materials extend shelf life and offer sustainability benefits

Reflecting the trend toward multi-functionality and food safety, Sealstrip Corp., Gilbertsville, PA, recently introduced a series of tapes that provide both barrier and FDA compliance. "In regard to sustainability, traditional reseal features add more weight to the package, require more energy to produce and affect line efficiency. With Sealstrip's tapes, very little weight is added, very little energy is used to apply the feature, and line speeds are unaffected," says Jo Anne Forman, director of product development.

Reclosable VS Resealable

Sealstrip features offer reclosable convenience to your package, but with a pressure sensitive tape which fully seals and reseals the packaging, locking in freshness while maintaining the flexible package’s barrier properties.

Preservation and Convenience for the Next Class of Snacks

"It's not just about wrapping things in the least costly single layer structure anymore," said Heather Chandler, president, Sealstrip (Booth #C-3502). Barrier properties in today's packaging can help foods stay fresh for longer. Brands can also turn to packaging solutions that leave less air in a package after the buyer has enjoyed part of the snack, explained Chandler. Sealstrip produces Peel&Seal and FreshPak, pressure-sensitive tape closures similar to a zipper that run as part of a flexible bag when the package is formed.

Packaging that Works: Zipz Wine vs Copa Wine

Packages that work for consumers are packages that provide a lot of different things like easy to open, resealable, convenience, product containment, and preserves the food longer. Today we will experience individually filled and packaged wine glasses. These products provide convenience where it's needed; pool side or on a boat.

Packaging Under Pressure

How can a tape improve your brand's bottom line? 65% of consumers want resealable features on packaging, according to a recent FPA survey. And they're willing to pay 14% more for it. How can you get the most out of that 14% premium while meeting your consumers' needs?

Packaging That Works: Twizzlers with FreshPak

"A package that works" for consumers, is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and the quality of the package. All the research shows consumer prefer resealable packages. Today we'll experience the package that has won the 2017 Silver Award for Innovation from the Flexible Packaging Association

Packaging That Works: Hunt's Tomato Paste

"A package that works" for consumers, is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and the qualities of the package. Today we'll experience the package that has won the 2017 Highest Achievement Award from the Flexible Packaging Association.