Packaging Insights

Preservation and Convenience for the Next Class of Snacks

"It's not just about wrapping things in the least costly single layer structure anymore," said Heather Chandler, president, Sealstrip (Booth #C-3502). Barrier properties in today's packaging can help foods stay fresh for longer. Brands can also turn to packaging solutions that leave less air in a package after the buyer has enjoyed part of the snack, explained Chandler. Sealstrip produces Peel&Seal and FreshPak, pressure-sensitive tape closures similar to a zipper that run as part of a flexible bag when the package is formed.

Packaging that Works: Zipz Wine vs Copa Wine

Packages that work for consumers are packages that provide a lot of different things like easy to open, resealable, convenience, product containment, and preserves the food longer. Today we will experience individually filled and packaged wine glasses. These products provide convenience where it's needed; pool side or on a boat.

Packaging Under Pressure

How can a tape improve your brand's bottom line? 65% of consumers want resealable features on packaging, according to a recent FPA survey. And they're willing to pay 14% more for it. How can you get the most out of that 14% premium while meeting your consumers' needs?

Packaging That Works: Twizzlers with FreshPak

"A package that works" for consumers, is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and the quality of the package. All the research shows consumer prefer resealable packages. Today we'll experience the package that has won the 2017 Silver Award for Innovation from the Flexible Packaging Association

Packaging That Works: Hunt's Tomato Paste

"A package that works" for consumers, is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and the qualities of the package. Today we'll experience the package that has won the 2017 Highest Achievement Award from the Flexible Packaging Association.

5 Points for Power Packaging in 2016

What Your Brand Delivers through Packaging Consumers attribute certain values to your brand based on their experience with your package. Are you communicating your value to your customer or completely missing the mark?